My antics so far this weekend would certainly suggest otherwise.
It’s Sunday morning, I am in a world of lager-induced pain, and I am back at the scene of crime – Lan Kwai Fong – for my first treatment as BBHK male grooming editor.
Cheers to Beers, the award-winning signature treatment at Sense of Touch (52 D’Aguilar Street), claims to the contrary, that beer is in fact the answer for the travel-heavy, muscle weary man. As I make my way up Lan Kwai Fong, tip toeing through the ebs and flows of last night’s empties (a selection of which are likely to have been mine), I think am going to need some convincing.

A bubble beer bath
Having de-frocked, I am plunged into a deep bath of Aromatherapy Associates body wash, topped up with a flagon of dark ale. Bishnu, my therapist is keen to point out that it’s not for drinking, (don’t worry Bishnu, I’m still in the “I’m never drinking again” zone). It’s only part-fermented beer. Lacking in the strong scent of lager, half-fermented ale is rich in vitamin B, great for strong and healthy hair, nails and skin. I am told 30 minutes in here will warm and relax my tired muscles and that Cleopatra and other fashionistas supposedly bathed in beer for its skin softening properties. It would appear I am in good company (metaphorically, not physically unfortunately).
My bathe time passes quickly and I am certainly feeling a little revived, not to mention soft and smooth. Bishnu returns and tucks me into a tapestry of well-conditioned towels in anticipation of phase two, a 60 minute stress-relieving deep tissue massage.

Massage me
Bishnu tells me the Aromatherapy Associates body gel she’s willing into my aching limbs is water based and contains ginger, lavender and black pepper. The trio work together to heat and then relieve muscular pain.
The hour-long full body massage strikes a perfect balance. It goes to work on the bits that need it most, without losing the stress-free touch. A barley scrub is also offered as part of a slightly dearer two-hour package which opens the paws and softens the skin to an even greater degree.
My 90-minute treatment is concluded with a good going over with de-stress muscle body oil, which I’m told is also great for the temples and lymph nodes for headache relief.
“The treatments carry on working for another 48 hours,” says Bishnu as my time draws to a close. The oil molecules that are busy working their way into my skin are very fine, absorbed through hair follicles and are – as I speak – flowing directly into my blood stream. If they can just help displace last night’s excesses that seem reticent to the idea of leaving, we will be on to an absolute winner, I think to myself.
Is Cheers to Beers a boy’s thing, I ask Bishnu. “Not at all,” she replies, “women love it too.” I can see why as I leave refreshed and smelling of ginger, pepper and particularly lavender.
As a parting word it’s reiterated once more to me how great Cheers to Beers is for the business traveller. Well, as fate would have it, I fly to London in T minus 36 hours. I wonder, how will I feel in 48 hours time?…

Tuesday, 6am. Heathrow Airport Arrivals Lounge
A full English breakfast with proper bacon, sausages and sloppy cafeteria baked beans certainly play their part, but I do indeed feel pretty good, all things considered.
I’ve done lots of things with beer, including using it to try and make me feel better, but I don’t think I’ve ever bathed in it, and I’m certain it’s never made me feel this good. Perhaps I have found the true meaning of the warning labels that adorn the city’s liquor bottles… enjoy responsibly!

Drew Mills – male grooming editor

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Bath, scrub and massage: $1590/2 hours
Bath and massage only: $990/90 minutes
Sense of Touch details here