A sign that you have actually ‘made it’ in the world of celebrity is the launch of your own perfume. Mariah, J-Lo, Britney, and Christina have one, and now Beyonce has followed suit and created her own fragrance. After appearing as the face of many other perfume products over the years, Beyonce has launched Heat, her first eau de parfum.

A sneak peak of the perfumes posters show Beyonce wearing a sexy red satin dressing gown with the caption ‘Catch the Fever’.  In the TV advert for the campaign the star sings a seductive version of fever while she writes around in a bath before posing in a raunchy kimono.

Beyonce told Women’s Wear Daily: ‘It’s called Heat, so we wanted the ads to be really steamy and dewy. My sexiest moments are when I’m just getting out of the tub or the shower and I’m clean, so I wanted to incorporate that in the ads. The dress was this liquid-y satin. The song Fever I did years ago and always loved it.  I got to sing it a bit more whispery, more natural’

It looks like she has put more emphasis has been put on the advert (i.e. what she looks like) that the perfume, We are still none the wiser of what is smells like?  I wonder if it smells of her armpits? Will I bag myself a rapstar and private jet if I smother myself in it?  Unlikely.   Im curious about  how much input the ‘celebrity’ has into the creation process of a scent.  Very few people in the world possess the ‘nose’ that can create viable beautiful scents, and I doubt Beyonce, or J-Lo have the skill. I have to say even if the smell is incredible I would have a tough time actually purchasing a celebrity scent.  Not since my Robbie Williams pillow case have I bought into celebrity merchandise, and I doubt I will buy this, but if its nice, someone can buy it for me and Ill pretend its from somewhere else!